Archive for Digital Marketing

Top Ten Tips for Pinterest

According to Experian, Pinterest is now the third largest social network in terms of users.  This puts it ahead of LinkedIn and Google +

2012 has seen social media move into its most visual phase and Pinterest facilitates this amazingly well.  I describe it to people as Twitter for images.

If you are just starting out on Pinterest, or want to make more of your account, here are some top tips:

1)    You still have to ask for an invitation to join Pinterest, but this is relatively easy, you just need a valid email address and will be sent an email to sign up pretty quickly.

2)    Avoid linking your Pinterest account to your Twitter or Facebook.  As you will just annoy your followers on those platforms with constant Pinterest updates.

3)    Your mission should be to create the best board you can on a topic and become an expert in that field.

4)    Remember to engage!  As well as creating your own boards ‘like’, ‘repin’ and comment on other users images that catch your eye.

5)    Don’t feel overwhelmed.  You won’t see everything that is going on, but it doesn’t matter, just follow people or boards that excite you.

6)    When you have established a few interesting boards on Pinterest share links to them via other social media platforms.

7)    As well as static images you can now also upload video to Pinterest, this has shown to increase engagement.

8)    ALWAYS add a link to the images you upload – preferably directly to where the image/product is on a website/blog.

9)    Use hash tags in your descriptions – Pinterest is searchable!

10) Have fun and express yourself – Pinterest is a very welcoming community.

Happy Pinning!

Related Articles:

Why the Interest in Pinterest?

Social Media Today

Why you need to ‘do’ social media..

Whilst recently talking to a friend and business acquaintance about plans for a joint training seminar she made a very good point, her words pretty much were:

“You can’t afford not to ‘do’ social media – that is where everyone is and if you don’t have a presence you are potentially missing out on getting in front of that audience.”

Helen Bedeau, Ask MK Ltd

Okay, it is not where everyone is but the user stats are pretty impressive:

Facebook has over 800 million active users worldwide.

Twitter has over 100 million active users worldwide.

Google+ already has over 100 million people signed up.

The thing is that, compared to other forms of advertising, social media is fairly inexpensive.  If you have the knowledge and expertise to get set-up, build fans or followers and engage with them yourself all it will cost is your time (although that can be quite a lot of time..).  Even if you employ a social media agency to help you, you are talking costs in the hundreds of pounds rather than the thousands.

Having a presence in social media will build brand awareness, push traffic to your website and bring in new contacts and customers.  People no longer want marketing messages shouted at them from all directions from companies they have no interest in.  They want to use social media to choose who they follow and therefore who they want to receive information from.

If you’re still asking yourself whether you should ‘do’ social media the answer is a definite yes – I can almost guarantee your competitors are…

Related posts:

What is social media and why does my business need to use it?

Social media is just an extension of your brand

Getting started in social networking and not getting disheartened..

What Is The Relationship Between Websites, Blogging And Social Media?

As talked about in our previous post ‘If I have a Facebook and Twitter do I still need a Website’, we believe that having a good website that works alongside your social media activity is important. The same goes for a Blog – it is a tool that sits within your online offerings and all three should work together…

The objective of any online activity for any organisation should be to promote the organisation in a good light and engage with customers, to the aim of increasing business.

Communication in a Digital World

The Website
A website is, in general, a static part of the online offering. It is there to provide information quickly and easily and can have many pages and layers to get across complex information. If any business wants to be taken seriously they need to have a good, easy to find and navigate, website that they can link back to. It is the equivalent of your shop window in the digital world..

The Blog
Blogging is becoming a popular way for individuals and organisations to communicate regularly with their customers, often pushed through social media channels. Ideally a blog would sit as part of a website as it gives you an nice area that can be regularly updated with news, opinion and articles that add value to you customers/followers (potential customers). Regularly publishing to a blog helps with Search Engine Optimisation, establishing a reputation in the digital world and engaging through social media.

Social Media
Your social media platforms (Facebook, Twitter, LinkedIn) are networking communities that you are part of. There are many ways to communicate and engage on all three as talked about in our previous posts ‘Top tops to getting the most from Twitter’ and ‘Top tips to getting the most from LinkedIn’. As well as this though, they thrive on linking back to sources of wider information – your website or blog. They help with driving traffic to your blog and website and with Search Engine Optimisation.

In the end all these online tools are there to be used for communication. They are all slightly different in the way they do it, but by having a cohesive digital marketing strategy they can all work alongside each other to promote your organisation in the digital world.

Image: arztsamui / FreeDigitalPhotos.net