Social Monkey

As talked about in our previous post ‘If I have a Facebook and Twitter do I still need a Website’, we believe that having a good website that works alongside your social media activity is important. The same goes for a Blog – it is a tool that sits within your online offerings and all three should work together…

The objective of any online activity for any organisation should be to promote the organisation in a good light and engage with customers, to the aim of increasing business.

The Website
A website is, in general, a static part of the online offering. It is there to provide information quickly and easily and can have many pages and layers to get across complex information. If any business wants to be taken seriously they need to have a good, easy to find and navigate, website that they can link back to. It is the equivalent of your shop window in the digital world..

The Blog
Blogging is becoming a popular way for individuals and organisations to communicate regularly with their customers, often pushed through social media channels. Ideally a blog would sit as part of a website as it gives you an nice area that can be regularly updated with news, opinion and articles that add value to you customers/followers (potential customers). Regularly publishing to a blog helps with Search Engine Optimisation, establishing a reputation in the digital world and engaging through social media.

Social Media
Your social media platforms (Facebook, Twitter, LinkedIn) are networking communities that you are part of. There are many ways to communicate and engage on all three as talked about in our previous posts ‘Top tops to getting the most from Twitter’ and ‘Top tips to getting the most from LinkedIn’. As well as this though, they thrive on linking back to sources of wider information – your website or blog. They help with driving traffic to your blog and website and with Search Engine Optimisation.

In the end all these online tools are there to be used for communication. They are all slightly different in the way they do it, but by having a cohesive digital marketing strategy they can all work alongside each other to promote your organisation in the digital world.

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