The Three Kings Of Social Media Marketing: Content, Timing And Engagement
You can easily use social media to market your business if you concentrate on the three principles of; having good content, sending that content at the right times and remembering that it is a two way process by engaging..
If you want people to ‘like’ your Facebook page or not stop following you on Twitter you need to make your content (your status update or Tweets) interesting to your followers. People will have generally ‘liked’ or followed you because they are interested in what your company does so make sure that you content is always true to what you do. For example, if you are a wine shop then post content about new wines you are stocking, deals you have on and little gems about the wine industry. Don’t moan about customers or talk about having to leave early to get your car fixed!?! A great way to regularly update interesting and relevant content is by linking to your own blog or a relevant article that someone else in the industry has written.
This is currently a hot topic in the world of social media and there are even tools such as WhentoTweet and TweetStats that can help you see when your followers are most active and time your updates so they have the best chance of being seen. Best practice says that you should be looking to update your Facebook page 3 to 4 times a week and your Twitter 3 to 4 times a day. The reason you need to be on Twitter more is that the feeds move faster to you have more chance of being seen. However, if you tag your posts correctly they should be getting seen by the right people anyway.
This is probably the most important part of using social media properly. If you are not engaging you may as well not be using these platforms as a form of marketing. You need to be checking all of your sites at least once a day to see if anyone has posted on your wall or mentioned you in a Tweet and you should ALWAYS respond in some way, even if it is just to say ‘thank you’ or suggest taking things offline it is a complaint (so that the rest of your followers know that you haven’t just deleted the complaint or ignored it). You should look to respond as quickly as possible and as a minimum within 24 hours.
If you start with these basic principles of social media there is no reason why you cannot become successful at using it to market your business or organisation. And, as with anything, the more you use it the better you will become and it will all soon seem like second nature.
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