Social Monkey

I have been asked this question a couple of times recently so thought I would post the answer I always give..

The easy answer is ‘Yes’..

A website is a permanent presence in the on-line world that gives your organisation a certain level of credence. It doesn’t have to be a Flash animated, all singing and dancing, thousands of pounds set-up though. A basic but easy to navigate website in WordPress that is hosted by a reputable web company is perfectly fine.

The main things your website needs to be is reliable, easy to find, easy to navigate and has good, regularly updated content about what you do.

So how does all this tie-in with Facebook and Twitter?

Well Facebook would like you not to bother with a website and get a web developer to use all the applications going to make your Facebook page into something that is pretty close to a website – but I just don’t think it is enough. Social media is just that, it is about interacting and engaging and a website is more about providing information.

However, Facebook and Twitter are great for linking back to your website and pushing traffic there. In fact this is how I see websites going, becoming more blog based and used more as a landing page to push people to from social media sites where words are limited.

As in my previous post – ‘One cap doesn’t fit all in social media marketing’ – every form of on-line media doesn’t suit every organisation, but as a general rule of thumb a website is a good starting point that can then be added to and enhanced by social media.