The great thing about Twitter is that it has been kept simple but given the freedom for many tools and applications to be created around it. The key is choosing to use the ones that have the right fit for you.
As a starting point these are some favourites:
Hootsuite is a social media dashboard, similar to TweetDeck. The preference I give to Hootsuite is purely personal – the layout and design is best suited to how I like to view things.
There is a free version of Hootsuite that allows you to have one person as an administrator and upload up to five different social media accounts. You can also upgrade to various professional packages that allow you to collate reports and have multiple administrators.
The main reason I use Hootsuite though is for its scheduling abilities. This is particularly useful with Twitter where it is common to post the same message multiple times over different days to try and ‘catch’ followers’ attention (see Tweetstats for the best times to Tweet).
This is a great tool that does what it says on the tin. It gives you statistics specifically related to a Twitter account. The part of it I get most use from is the graph that shows you when you followers are most active as this then gives a great indication as to the best times to Tweet.
It is also good for gathering statistics about who has retweeted and replied to accounts which helps with reporting.
There are many link shortening sites but bit.ly is one that has been around for quite a while and is simple to use. It is a great tool for Twitter where you are restricted on characters and has the added bonus of giving you the statistics relating to how many times the link has been clicked on.
This is another great little tool to help with Twitter. You can set up Twilerts quickly and easily for free for any word or subject. You can use it to track tweets about your organisation, tweets relating to what your organisation does or competitors. It can get a bit overwhelming but it great to use when you are setting up and growing a Twitter account to see what else is ‘out there’.
As I said there are many, many tools out there to help you to manage and monitor Twitter – it is really a case of trying them out and seeing what works best for you.
- Melanie on Why you need a Content Strategy to make Social Media work
- Keith Osborn on Why you need a Content Strategy to make Social Media work
- Why you need a Content Strategy to make Social Media work - Social Monkey on Social Media Workshops
- Social Networking - Why Face-to-Face is still important on Norfolk Tweetup
- Melanie on Norfolk Tweetup