Social Media Policy
There is no doubt that social media has a strong presence in almost every organisation. Even if your organisation is not using social media as a marketing tool, your employees are most likely using it in your time and on your hardware and, more importantly, talking about you.
It is possible to sack an employee for ranting about your organisation via social media or online content – if you have a robust social media policy in place.
However, there are two ways to handle this…
Does your organisation see the use of social media by its employees as a positive thing? Are you the kind of open-minded, forward thinking business that would look to create a policy that encourages the use of social media but with some guidelines attached?
Used effectively by employees, social media platforms can enhance and spread the values of your brand. With some training and guidance, key employees can be used as ambassadors and a carefully thought out, but understated, policy maybe all that is needed to encourage and manage this use.
If your organisation sees the use of social media by employees as a waste of time and a potential threat, then you should look to introduce a robust and hard-hitting policy that makes it clear to your employees what their restrictions are and leaves no room for doubt.
- Melanie on Why you need a Content Strategy to make Social Media work
- Keith Osborn on Why you need a Content Strategy to make Social Media work
- Why you need a Content Strategy to make Social Media work - Social Monkey on Social Media Workshops
- Social Networking - Why Face-to-Face is still important on Norfolk Tweetup
- Melanie on Norfolk Tweetup