Social Media Etiquette, or SMEtiquette as it shall now be known, is as crucial to you/your business being well received as etiquette is in a face-to-face situation.
As with everything, different situations/mediums/platforms carry their own ‘rules’. So here as some around SMEtiquette to keep you in favour with your followers, connections or fans.
Please and Thank You
Yes, social media is on the whole a more relaxed environment to communicate in but that doesn’t mean that rudeness is tolerated. If you are asking for help with a problem, or for something to be shared say ‘please’ and if a follower/fan acts upon your request then thank them!
Sharing content is the life blood of all social media platforms but if you’re only ever sharing your own you will be seen as selfish and potentially lose fans/followers. The recommended ratio is that you share approximately 3 times as much of others’ content as you do your own.
However, only share other content that will add value to your audience and don’t bombard them with what could be seen as SPAM.
The invisible account
There is nothing more frustrating than following/liking and trying to engage with an individual or organisation in social media and receiving no response/information.
If you have a presence on a social media platform then make sure you check it EVERY DAY and respond to any comments/mentions.
We are all people!
The facelessness of social media platforms can often lead to individuals being braver then they would be in a face-to-face situation and saying something spiteful or disparaging. If you don’t like what someone is sharing then unfollow them! It is not okay to respond in a negative way and will only reflect badly on you.
However, if the content is sexist, racist or illegal then do not hesitate in reporting them to the platform owners. Facebook and Twitter are usually very hot in responding to complaints and barring users.
Remember behind every Tweet or Update is a person!
- Melanie on Why you need a Content Strategy to make Social Media work
- Keith Osborn on Why you need a Content Strategy to make Social Media work
- Why you need a Content Strategy to make Social Media work - Social Monkey on Social Media Workshops
- Social Networking - Why Face-to-Face is still important on Norfolk Tweetup
- Melanie on Norfolk Tweetup