One cap doesn't fit all in social media marketing

One cap doesn’t fit all in social media marketing

Published July 28, 2011 | By Melanie

It’s all too easy for businesses to get caught up in this ‘social media’ thing and get themselves set-up on LinkedIn, Facebook, Twitter and other platforms without really thinking about their objectives and having a strategy.

Social media marketing is just like any other form of marketing – it needs to have clear, measurable objectives and be bedded into the overall marketing strategy of the organisation.

The kind of questions you need to ask yourself are:

Who am I trying to engage with?

What messages to I want to get out to them?

What do I want to achieve from my efforts?

If you are a large brand with wide reach who wants to engage with consumers then a Facebook page is probably right for you. However, if you are a small, local company operating in quite a specialist are then you might be better concentrating your efforts into Twitter.

I would recommend that anyone who is already operating in the world of social media and doesn’t have a clear strategy sits back and assesses their activity to make sure they are getting the most out of what they are doing.

After all, time is money as they say!