New Facebook Brand Pages
As of 30th March all Facebook brand pages will be automatically switched over to the new timeline format. This layout is very similar to the format we have now, hopefully, all gotten used to on our individual Facebook pages.
If you haven’t updated your organisations page yet these are the things you need to change/look at updating:
1) Cover Photo
The most important thing to do is upload a cover photo. The dimensions to work to are 850px (width) by 315px. This space is a real opportunity for you to showcase your organisation – it could be that you use a nice photo or have a graphic specifically designed.
2) Application Icons
Under the cover photo there are icons that link to your applications. Only four are on display permanently (you can use the arrow key to view all). ‘Photos’ is ‘stuck’ in number one spot but make sure that you move the others around so that the next three that are most important are constantly displayed on your page.
3) Highlight Posts
Clicking on the star that is displayed in the top right hand corner of a post will highlight it and permanently make it full width on your timeline. Use for posts that were important or special in some way to highlight them.
4) Pin Posts
Clicking on the Edit pen that is displayed in the top right hand corner of a post will give you the option to ‘Pin’ it. This means that it will stay at the top of your timeline for a week, or until you ‘Pin’ another post. Great for making sure those important messages are on permanent view.
5) Review and Update Timeline
This change is a great opportunity to go back through your timeline and remove anything that isn’t on brand or now seems inappropriate and add in any important milestones.
There are other changes that make it easier to manage pages as an administrator and the ability to receive and send direct messages to fans but as a priority the above areas should be looked at before the big switchover on the 30th March!
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