Social Monkey

There are a lot of people who think they are ‘doing’ social media by setting themselves up on Twitter and Facebook, adding a few contacts and sharing a few posts, then losing heart because they don’t feel that they are getting anything back.

I would say it takes a good couple of months to grow your network organically and start to build relationships with those people on your network through carefully thought out messages.

Social networking is much like face-to-face networking.  It is hard at the start because you don’t know anyone and it all feels a bit uncomfortable, but once you have been a few times you start to build up a network of contacts, who then become customers/suppliers/clients, and your net widens with each visit.

The same principles apply to social or on-line networking.  Twitter and Facebook are merely tools that need to be used properly to build up a good quality, reliable network of people that are easy to communicate with and, once trust is built, become customers.

It is all about relationship building.  There is no quick fix but with a little time and patience your contacts on Twitter and Facebook could become your most valuable resources.

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