What is Social Media Marketing?
Social Media Marketing is a form of online marketing that uses platforms such as Facebook and Twitter to communicate your message to your customers.
Unlike other forms of online advertising, social media platforms use conversation and engagement to talk to your customers in their online environment and in their language.
The key to any effective social media marketing is consistently sharing information and messages that are of interest to your customers so that your organisation is their ‘go to’ place for the services you offer.
Why use Social Media Marketing?
Marketing is no longer about bombarding people with the same message over and over again in the hope that it will be heard.
Changes in technology, and they way that people view media and communicate, means that it is harder and harder for organisations to get their marketing message seen.
Social Media enables organisations to communicate with their customers in their own environment and build a relationship with them. It should be considered part of your overall marketing strategy, to ensure that your organisation continues to be seen by your customers.
Social Monkey does not offer an ‘off the shelf’ solution to our clients’ social media. We take the time to understand an organisations target audience and objectives, before designing a bespoke social media marketing plan that meets the client’s needs and gets results.